
A hangup about robocalls
By: Josephine Hearn
Back in 2004, Fannie Mae executive Shaun Dakin quit his job and boarded a bus to Cleveland to volunteer for John F. Kerry’s presidential campaign. “I wanted to do something that would make a difference,” he recalls.
But midway into working the phone banks for Kerry, Dakin became disillusioned. “People would say, ‘I’m sick of these calls. I’m going to teach you guys a lesson and vote for Bush!’” The other volunteers were getting the same hostile responses. “We decided we could help the campaign more if we just went and got a beer,” Dakin said.
Three years later, Dakin has devoted his professional life to fighting the political campaign calls he used to make. It’s an unusual cause but not an entirely implausible one. A study by the Pew Research Center for the People and the Press showed that 24 percent of voters nationwide had received robocalls as of early December, well before the real campaigning started. Of those, 65 percent said they normally hang up, and 24 percent of those who hung up said the calls made them “angry.”
And robocall technology is only getting more advanced. One firm told Politico that it can now place 1 million calls in less than a half-hour. “Some days, we call 10 to 20 percent of the U.S. population,” an executive at the firm said.
To combat the calls, Dakin launched a nonprofit group in October, the National Political Do Not Call Registry. “I thought, ‘I’m spent with red versus blue politics of the past 20 years. How can I be part of the solution?’” Dakin said.
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